This commercial was designed to show the range of lamps on offer. Their distinctive postmodern design language was highlighted through the use of dynamic animation and contemporary product lighting techniques. The functionality of the lamps’ power buttons, located on the top and front, where both buttons allow the user to turn the lamp on and off was highlighted.

Creative Direction: Chris Hoang
3D Work: Chris Hoang
Sound Design: Chris Hoang
Post-Production: Chris Hoang